When it comes to advertising film, everything is important, from the poster art, to how much of the story is conveyed in the trailer. Advertising is about getting your product seen, but more importantly remembered. Tag lines are a kind of branding slogan that creates a (hopefully) memorable phrase, expressing the central theme, and feel of a movie. If popular enough, some even live on to become part of popular culture, such as ” In Space No One Can Hear You Scream”-Aliens. When it comes to horror, you will find tag lines ranging for captivating, to just plain cheezy. I thought I’d take a look at some of my personal favorite tag lines used in horror over the years. Trapped in time. Surrounded by evil. Low on gas.- Army Of Darkness Death doesn’t take no for an answer. – Final Destination Don’t go in the water. – Jaws In space, no one can eat ice cream. – Killer Klowns From Outer Space It takes all kinds of critters to make farmer Vincent’s fritters. – Motel Hell Buy a bag, go home in a box. – Popcorn Man is the warmest place to hide. – The Thing So there’s a few of my favorites, what are some of yours?